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Auto: Creative Mobility Solution

Toyota Launches Car Share Service in Honolulu Through Servco Pacific Inc. Innovative car-share program features range of well-appointed Toyota and Lexus vehicles at 25 easily accessible stations throughout Honolulu  Easy-to-use mobile app developed by Toyota Connected helps Hui deliver convenient mobility solutions

HONOLULU (July 10, 2018) – A jaunt to the beach, a quick errand or the drive to work. These activities just became more manageable for residents of Honolulu and visitors alike with today’s launch of a creative new mobility solution called Hui – a round-trip, station-based car share service. Operated by Servco Pacific (Servco), Toyota’s distributor in Hawaii, the Hui service utilizes Toyota’s proprietary global Mobility Service Platform (MSPF) and a consumer facing app developed by Toyota Connected North America (TCNA), the global technology strategy business unit for Toyota. Seventy Toyota and Lexus vehicles are available for reservation through the Hui mobile app (for iOS and Android devices) by the hour or day at 25 easily accessible locations throughout Honolulu. The vehicles initially in the program include the Toyota Prius, Prius Prime, Camry XSE, as well as Lexus RX 350 and RX F Sport vehicles. Hui vehicles are parked in marked, reserved stalls for easy pick-up and drop-off.

The app supports a range of fleet management tools, as well as driver identification, authentication and payment management. In addition, Hui vehicles are equipped with Toyota’s Smart Key Box, which generates a digital key that allows users to lock and unlock, as well as start vehicles via their smartphone.

“We’re really excited about Hui because it’s a game changing way to offer car sharing,” said Zack Hicks, chief executive officer and president of TCNA, and chief digital officer of Toyota Motor North America. “The program is simple to use and more convenient than a traditional car rental service – plus typical add-ons like gas and insurance are included in the reservation cost. And thanks to Servco’s strong relationships with consumers and extensive knowledge of this market, Hui will be the most accessible car share service in Honolulu by far.”

TCNA and Servco developed the service together as one of the first public applications of MSPF, the core ecosystem for leveraging the potential of connected vehicle systems to support the development of new mobility businesses – such as car-sharing, ride-sharing and remote delivery. The platform gives fleet operators the capability to launch their own car share programs, capitalizing on the strength of their local expertise, while supporting leading-edge mobility use cases as they arise.

“Hui is the most innovative car share service to hit the Hawaii market and marks a significant milestone for both Servco and Toyota,” said Mark Fukunaga, chief executive officer of Servco. “Hui provides a new option for Honolulu residents and visitors looking for vehicle access while complementing other existing mobility services such as bike share, ride share and public transportation, and we are excited for consumers to utilize the technology.”

Hui Car Share is Here! Hui is a round-trip, station-based car share program where you can book a vehicle by the hour or day, now or in the future. There’s no fee to sign up. Book, change, or cancel reservations–all from our Hui app. Now available on the App Store and Google Play.

Park your vehicle in its reserved spot at the station location where you picked it up. Lock it and leave. Your account will automatically be billed for the time you booked.

Take Hui for a Spin With Hui, you just reserve, drive, and return. There’s no cost to sign up, and you’ll never be required to pay a monthly fee. Plus, it’s not only about what you get but also what you can completely forget about like car payments, insurance and parking, just to name a few. Included in each reservation: Insurance Gas Maintenance Parking at the station Cleaning! 24/7 help desk 24/7 roadside assistance Freedom from the hassles and expense of owning or leasing a vehicle

Whether you want to spoil yourself or a special friend, our mid-tier luxury vehicles will allow you to get around town in style. Available Toyota Vehicles:   RX, RX F Sport, RXL

Enjoy the ride Savor the smoke-free air Making our cars non-smoking helps us all enjoy the olfactory delights of the island…and helps everyone breathe easier. Bring your BFF (best furry friend) Pets can join you in a Hui vehicle in a locked carrier. Service animals, however, do not need to be in a carrier. If you plan to bring a service animal, please contact us in advance and we’ll note it in your reservation. Fill ‘er up on us Gas is included in the price of Hui. However, you do need to return your vehicle with at least 1/4 tank of gas minimum. If you have time to be a great Hui community member, please try to return the vehicle with more gas. We provide a universal gas card, so it’s easy and cost-free for you!

For more information on pricing, station locations and terms of service, please visit 


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